GROW UP PROUD *
AI-powered learning that protects and builds Black identity while bringing history, culture, and confidence to life for children.
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In a world where Black history is often overlooked or erased from schools, Grow Up Proud empowers children to see themselves, know their heritage, and build pride in their identity. Our AI-powered platform delivers personalized lessons, interactive AR experiences, and gamified storytelling — all curated by Black historians, educators, and cultural experts.
A LEARNING PLATFORM BUILT BY US ... FOR US
WHAT MAKES GROW UP PROUD UNIQUE?
The only AI-powered learning platform designed to protect, teach, and celebrate Black identity for children.
Key Features:
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AI-powered, personalized learning: Lessons adapt to each child's learning pace, interests and identity-building needs - creating a truly individualized experience.
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Expert-Curated Black History Content: Every lesson is vetted by Black historians, educators, and cultural experts to ensure accuracy, authenticity and cultural resonance.
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Interactive & Immersive Learning: Children explore Black history through augmented reality (AR), gamified storytelling, and interactive experiences -- not just facts. Making learning engaging, fun and memorable.
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Bridging gaps in education: Designed to fill gaps in traditional curricula, giving children exposure to heroes, innovators and cultural narratives often missing in schools.
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Parent-friendly: co-learning guides for meaningful family conversations
YOUR CHILD DOESN'T JUST LEARN HISTORY --
THEY STEP INSIDE IT!
( HOW IT WORKS - TAP HERE )
This is the firewall Black parents have been waiting for!
With Grow Up Proud, parents and educators can provide children with a safe, engaging, and academically grounded learning environment.
Every lesson is designed to strengthen cultural confidence, spark curiosity, and create a lifelong connection to Black heritage.
It is the guarantee that no matter
* what laws are passed or
* what books are banned, or
* what artifacts are removed from museums;
your child is growing up proud, confident, and culturally-grounded.
BENEFITS WHEN YOU JOIN THE WAITLIST:
📘 Free Guide: ERASED, IGNORED, FORGOTTEN - A Parent's Guide to Raising Proud Black Children today
✨ Be a Pioneer: Your feedback will directly help build and shape our features
🚀 Insider Perks: Get sneak peeks, launch updates, and exclusive behind-the-scenes access as we build something powerful — together.
Founders Note:
From the creator of the In Search of Identity Game
" 30 years ago, I started a toy company called IDENTITY TOYS. Some of you may remember playing the In Search of Identity Game; when you were growing up . While the company didn’t survive — my passion for helping Black children grow up proud did!
With GROW UP PROUD, I'm renewing that mission in a more powerful way — using AI to help every Black child learn who they are, where they come from, and what they're capable of."
— Lucy Holifield, Founder - Grow Up Proud
Join for Your Child
It starts with you.
Raising proud Black children is a powerful act of resistance — and love.
Join hundreds of familities giving children the confidence, knowledge and cultural foundation to grow up proud - powered by AI.
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