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      52 WEEKS TO BUILD YOUR CHILD'S 

      UNSHAKABLE BLACK IDENTITY
       

          A structured, week-by-week program

             that guides you through intentionally

             building your child's

             pride, confidence, and resilience—

             one activity at a time  -

             in just 30 - 45 minutes per week.

             

             For Black children ages 5-17.

                                

           A roadmap developed in consultation with

               Black  historians, educators and child psychologists.              
           

 


Free pilot program. Limited to 100  families. 
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You Want To A Raise Proud,

Confident  Black Child -

But Where Do You Start?

You're piecing it together from scattered books, random videos, and Google searches.

You don't know what to teach,

when to teach it,

or if you're missing something important.

School isn't doing it.

One month of Black History isn't enough.

And you're tired of carrying this responsibility alone.

 

What if there was a complete system—

a proven, structured program that guided you through building your child's Black identity,

one week at a time?

Now there is!

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WHAT IS GROW UP PROUD?
The 52-Week Black Identity-Building Program for Black families. 
Each week builds intentionally
on the last --strengthening:
  • cultural pride
  • self-worth
  • Awareness of Black excellence
  • Emotional resilience
  • Confidence 
 
This is identity formation by design 

 

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What One Week Inside Grow Up Proud

Looks Like

WHAT MAKES THIS DIFFERENT

A Structured Roadmap
Not reactive moments. A deliberate identity progression.

Parent-Anchored
This strengthens your role — it does not replace it.

Designed with Cultural Depth.

Built with Developmental Intention.
Insights drawn from Black educators, historians, and child psychologists 

Sustainable by Design
Simple weekly touchpoints. Meaningful conversations. Lasting impact.

By the end of 52 weeks, your child will:

✓ Know their history and heritage deeply

✓ Celebrate their Black identity with pride

✓ Handle discrimination with confidence and resilience

✓ See themselves as capable of changing the world

This isn't random activities.

It's a structured progression—each week builds on the last.

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Why Families Join Early

Grow Up Proud will launch as a paid annual program. We are intentionally building this as a premium experience - because identity development deserves focus and investment.

Founding families will:

 

^ Access the free 4-week pilot

^ Help shape the curriculum

^ Lock in preferred founding pricing  

^ Be recognized as inaugural members 

 We are validating interest before opening enrollment.

Limited to 100 Founding Families to keep this intentional and community-driven.

When enrollment opens, priority goes to early families.

 

If this resonates, step in now.


 100  spots available. Free pilot program 

Structure + Accountability + Community =  RESULTS

Structure

You don't have to figure out what to teach or when. We've sequenced 52 weeks so each activity builds on the last. You just follow the program.

 

Accountability

Weekly emails keep you consistent. It's easy to skip one conversation. It's hard to skip 52 weeks of intentional identity-building.

Community

You're not doing this alone. Join hundreds of Black families who are building their children's pride together. Share your experiences, get encouragement, learn from others.

This is the system you've been looking for.

BUILT BY SOMEONE WHO UNDERSTANDS
Grow Up Proud was created by  Lucy Holifield, a Black entrepreneur who has been fighting for Black children's positive self-image for over 40 years.

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